UltimateCon is coming to Daytona Beach for three days from January 23-25, 2026. This is a collectibles and pop culture convention bringing together cards, memorabilia, comics, and more under one roof. It’s built for collectors and families looking for a weekend packed with events.

The convention runs Friday from 1pm to 7pm, Saturday from 11am to 7pm, and Sunday from 10am to 4pm. Tickets are available as 3-day VIP passes, 3-day general admission, 1-day VIP passes, and 1-day general admission. Kids 12 and under get in free with a parent or guardian. VIP passes include early admission 60 minutes before general admission each day, and the 3-day VIP comes with an exclusive gift bag.

Celebrity guests are showing up for autograph signings. WWE Hall of Famer Brutus “The Barber” Beefcake is signing on Saturday and Sunday. Lex Luger, two-time WCW World Heavyweight Champion and WWE Hall of Famer, will be there both days too. Jimmy Hart, “The Mouth of the South,” is signing Saturday and Sunday. D-Von Dudley, WWE Hall of Famer and one half of the legendary Dudley Boyz, is appearing both days. MLB All-Star Dee Gordon is signing on Saturday, and anyone with an admission ticket gets one free autograph from him.

There’s a cosplay competition for people who want to show off their creativity and compete for prizes. A Pokémon tournament is running with two divisions—an official sanctioned tournament and a free kids-only tournament for 12 and under. This is a big draw for Pokémon TCG players looking to compete in an official event. The Kids Zone has games set up. Main stage programming features live trivia, community Q&As, and raffles. Trade zones let collectors buy, sell, and trade throughout the day.

The convention floor will have vendors with sports cards, Pokémon cards, and other TCG products. Whether you’re hunting for specific cards to finish a collection, looking for graded slabs, or just browsing to see what’s available, the vendor selection covers a wide range. The trade zones give collectors the chance to meet face-to-face and make deals on the spot, which beats shipping cards back and forth online.

UltimateCon is being held at the Ocean Center, located at 101 North Atlantic Avenue in Daytona Beach, Florida 32118.

Parking is $15 per day and is run by Volusia County.

January 23-25, 2026 in Daytona Beach, Florida.

Get tickets: Purchase passes

Register for Pokémon tournament: Sign up here